CPD seminar for personal trainers · with Dr Idz
Your clients are being sold nutrition nonsense.
Learn how to make the truth more compelling than the latest viral diet, fear filled headline or influencer hack.
You give your client a sensible plan. Then they open Instagram.
It fits their goal. It fits their lifestyle. It is based on reliable evidence. Within five minutes online, someone has told them it is all wrong.
The problem is not always that the influencer knows more than you. Often, they simply package their message better.
They speak with certainty. They use emotion. They make complicated problems sound simple. They offer an enemy, a shortcut and an instant solution.
Meanwhile, responsible coaches are left trying to explain nuance in a world that rewards confidence over competence.
Your speaker
Make good nutrition advice land.
Dr Idz is a UK trained medical doctor with a master's degree in nutritional research and board certification in lifestyle medicine. He is one of the most recognisable voices challenging nutrition misinformation online, and author of Saturated Facts, a myth busting guide to diet and nutrition misinformation.
He has built his reputation doing something every PT now needs to be better at. Taking complicated nutrition science and turning it into clear, engaging explanations that can compete with misinformation. This is not about turning you into a scientist. It is about helping you become the coach your clients trust when the internet tells them something different.
His book
Saturated Facts
A myth busting guide to diet and nutrition misinformation.
His reach
778K followers
A trusted voice online for cutting through nutrition misinformation.
His content, in the wild
Already cutting through the noise for thousands of followers.
Why this matters to your business
Clients rarely fail because they never heard what to do. They fail because something keeps giving them a reason to stop.
When the noise wins
- A dramatic video creates doubt
- A new diet creates distraction
- Adherence to the plan drops
- Results suffer
- Client blames the programme and leaves
When trust wins
- The client understands why the plan works
- They are less likely to abandon it for a trend
- Consistency holds through the noise
- Results compound
- Client stays, refers, and trusts your coaching
What you will learn
Five sessions built to make you the coach clients trust when everyone online is shouting.
How nutrition science is actually created
Understand the different types of nutrition research and why some studies provide stronger evidence than others, including why something biologically plausible is not automatically proven in humans.
- Study design
- Hierarchy of evidence
- Correlation vs causation
- Statistical significance
- Real world relevance
How to assess a study without getting lost
A practical framework for reading a paper without needing every statistical calculation, so you move from "does this prove it" to "how much confidence should I place in this finding."
- Who was studied
- Comparison group
- Effect size
- Limitations and bias
- Fit with wider evidence
How impressive claims fall apart
A worked example of a study that looks persuasive at first glance. You will see exactly how real research gets stripped of context and turned into misleading social media content.
- Worked case study
- Headline vs data
- Exaggeration in practice
How misinformation captures attention
Recognise the tactics that make poor nutrition advice feel convincing, so you can challenge a claim without getting dragged into an endless argument.
- Cherry picking
- Fear around single foods
- Quick fix promises
- Confidence vs credibility
How to make accurate advice memorable
Being correct is not enough. Learn to communicate evidence clearly, confidently and memorably, connected to the goal of the person standing in front of you.
- Clear, not simplistic
- Confident, not certain
- Relevant to the client's goal
What this could change for you
After this seminar, you will be equipped to.
Real shifts in how you coach, communicate and retain clients when the internet disagrees with your plan.
Stop freezing on viral claims
A framework for assessing evidence quality, instead of feeling you need to know everything instantly.
Answer objections with confidence
Explain why one alarming post should not outweigh the wider body of research.
Keep clients on what works
Help clients stop chasing trends and return attention to sustainable, repeatable behaviours.
Communicate with more authority
Become known as the coach who makes confusing subjects feel simple.
Create sharper content
Stronger hooks and clearer explanations, without sacrificing accuracy or integrity.
Stay within your scope
Challenge misinformation responsibly, without diagnosing or prescribing.
Is this for you
This seminar is for you if.
The charlatans do not win because they have better information
They win because they know how to make people feel something. Fear. Hope. Certainty. Urgency. They give people a simple villain and promise a simple solution.
Truth does not belong to the person who shouts loudest. But your clients still need to hear it.
Become the coach clients listen to when everyone online is shouting.
Your venue
The Catalyst, Helix
Science Square, Newcastle upon Tyne, NE4 5TG
Book your place